Why I Don’t Like Thematic Maps
[updated 19 Jan 2018: comments added at the end in response to a complaint from a friend]
Don’t get me wrong: I love the kinds of works that most people call “thematic maps.” Those that present large amounts of data in a readily understandable manner can be works of genius. For example, multivariate maps of U.S. voting patterns, such as this one:
What I don’t like is the concept of “thematic map.” It is misleading and sustains an inadequate disciplinary identity. The concept significantly retards the development of a processual approach to maps and mapping.
The concept of “thematic map” is ideological, not empirical. Denis Wood (2010, 121–26) demonstrated that map scholars developed the concept in the twentieth century in order to sustain arguments that the scientific study of maps and mapping properly constitutes an autonomous discipline. This origin has caused a number of fundamental problems and confusions that map scholars have generally skirted and ignored so as not to challenge their core disciplinary identities.
This brief essay builds on Wood’s account to reveal the flaws in the concept of “thematic map,” not least the manner in which it promotes core convictions of the ideal of cartography. It then suggests an alternative conception of “analytic mapping.”
“thematic map” and academic cartography
Arthur Robinson (1986, 807), writing in the Lexikon zur Geschichte der Kartographie, stated that the label “thematic map” was first coined by the German geographer Nikolaus Creutzburg in a presentation to a cartographic study day in Stuttgart in 1952. Creutzburg’s subject was the problems that map designers face when making “thematic maps.” The study day’s organizers published an abstract of his presentation (Creutzburg 1953), which recent authors have tended to identify as the source of the new coinage (e.g., Wood 2010, 122; Slocum and Kessler 2015, 1501). After remaining latent for a few years, the new term spread rapidly in “a little thematic cartography explosion” after 1960 (Wood 2010, 285). In 1961, for example, the International Cartographic Association (founded 1959) established a commission specifically to address “thematic cartography”; dedicated textbooks on thematische Kartographie began to appear (starting with Imhof 1962 and Arnberger 1966); and Robinson incorporated the term into the third, 1969 edition of his classic textbook, Elements of Cartography (Slocum and Kessler 2015, 1501).
The timing of this “little explosion” was not a coincidence. The late 1950s and 1960s were precisely the period in which academic cartography expanded and institutionalized in the universities of the industrial world. Geographers had taught map design in central European technical schools and universities since at least the 1880s and Max Eckert (1921–25) had argued for the academic study of Kartenwissenschaft (map science), but the field did not develop anything like a strong institutional presence (Kretschmer 2015), with separate degree programs and even departments, until the post-war growth of academia. The intellectual and pragmatic need for trained map makers to sustain nuclear-powered industrial societies during the Cold War led cartography to become firmly institutionalized within universities on both sides of the Atlantic; academic societies proliferated (see Wolter 1975). To justify their newly (semi)autonomous place at the academic table, cartographers pointed to their work in codifying and perfecting the thematic map.
The ideological contribution of “thematic maps” to the creation of an intellectual identity for post-war academic cartography is still more apparent when we realize that Creutzburg had actually proposed the label much earlier than 1952. He used the term in the preface to a new edition (the eighth) of Meyers grosser Handatlas in 1933. [n1] On a complete tangent: the letterpress portions of this atlas have absolutely beautiful typesetting, as seen in its title page:
Creutzburg (1933) noted that the previous, seventh edition of the atlas had first included “some ‘thematic maps,’ i.e., maps that deal with specific geographic topics, usually the distribution of particular geographical features” (“mit einigen "thematischen Karten", d.h. Karten, die spezielle geographische Themen, meist die Verbreitung besonderer geographischer Erscheinungen, behandeln, ausgestattet worden”). However, the financial crisis and lack of data prevented Creutzburg from implementing his ambitious plan for supplementing the usual regional maps with thematic maps, but he was nonetheless able to attempt to map climate and meteorology (although only for the whole earth), and vegetation too, but most of his maps addressed topics of anthropogeography. These include, “for the first time in a German atlas,” “race maps” (Rassenkarten) for the earth and continents and a presentation of “Germanism” (Deutschtum) in Central Europe. Throughout, Creutzburg placed “thematic” in scare-quotes to emphasize the novelty of the term. Furthermore, Alfred Hettner (1933), in reviewing the atlas in a leading academic publication, referred to “these ‘thematic’ maps, as Creutzburg calls them” (“diese ‘thematischen’ Karten, wie sie Creutzburg nennt.”)
All this is to say that the new term had been proposed, at least among central European geographers, as a catchall for a wide variety of maps, but it was initially ignored or rejected by other academics. [n2] It was only much later, when they sought to acquire intellectual legitimacy as scientists, that academic cartographers actively embraced the term.
Indeed, Creutzburg was not the first to group together such varied maps into a single category. The credit for that innovation belongs to Max Eckert, when he sought to distinguish map science as a discipline separate from geography. Eckert’s pre-war contemporaries were primarily concerned with codifying the two areas of cartographic complexity faced by academic geographers in their studies of regions and landscapes, respectively the definition and selection of map projections and relief depiction (Zöppritz 1884; Gelcich and Sauter 1894). Other manuals also addressed methods of map reproduction and particular issues concerning atlases and wall maps for schools (as Zondervan 1901; see Ormeling 2007, 184–85). [n3]
But Eckert wanted to establish a science of cartography that was independent of academic geography. To that end, he argued that regional and topographical maps were not in fact separate but were all “geographically concrete maps” because they all “reproduce facts as they exist in nature, such as the distribution of land and water and of heights and depressions.” By contrast, he argued,
geographically abstract maps…present, in cartographic form, the results of scientific induction and deduction and, in most cases, can be traced back to the study of the scientist. To this class belong all general economic, commercial, statistical, ethnographic, population, and physical maps. (Eckert 1907, 545; 1908, 346; emphasis added) [n4]
Eckert held that the major task for map science was the elucidation of the “principles and methods of enriching and changing” the abstract map image, in order “to make the map really useful for scientific and practical aims” (Eckert 1921–25, 2: iii, quoted by Scharfe 1986, 64–65).
But as much as he argued that the same techniques should be used for “all fields of the organic and inorganic worlds, if statistics and averages are available at all” (Eckert 1921–25, 2: 135, quoted by Scharfe 1986, 65), he could not break away from the institutional reality that “abstract maps” were produced by a wide array of scholars working across the natural and social sciences (Scharfe 1986). In his major study of Kartenwissenschaft, Eckert discussed “abstract” or “applied” (“anweden”) maps in general (vol. 2, part 2), but he continued to differentiate between the more specific mapping the inorganic (vol. 2, part 3) and the organic (vol. 2, part 4) worlds. (Pápay 2017 usefully reproduces and translates the tables of contents to Eckert 1921–25.) For Eckert, the diversity and specificity of “abstract/applied maps” continued to undermine the desired unity of such mapping processes. Only within the rapidly expanding academia of the post-war years could academic cartographers on both sides of the Atlantic construct a disciplinary identity for academic cartography as the science of “thematic,” spatial information regardless of phenomenon (Wood 2010, 124–26). [n5]
The post-war formation of the academic discipline of academic cartography with “thematic cartography” at its heart was sustained by the imposition of the term and concept onto the past. In particular, Arthur Robinson (1952, 13) argued that “specialty” cartography, the preserve of social and natural scientists, had after 1800 branched out from the “substantive” cartography of the engineers. Moreover, the world war had brought substantive cartography to a new level of achievement, if not perfection, but “specialty” cartography remained rooted in unexamined “convention, whim, and…ill-founded judgment.” [n6] It was the task of the new discipline, Robinson argued, to perfect this underdeveloped subject. Robinson sustained his disciplinary vision with a triumphal historical narrative of cartography as the science of the visualization of spatial data and, like Eckert before him, he looked back into the eighteenth and nineteenth century to create this narrative (esp. Robinson 1982; cf. Eckert 1921–25; see Edney 2005).
terminological problems are conceptual problems
For a concept so fundamental to the academic field of cartography, there is remarkably little understanding of just what a “thematic map” is. Eckert admitted that there is no hard and fast means to distinguish concrete from abstract maps: the two merge into each other. For example, if one was to progressively increase the scale of a population map (abstract), it would become a settlement map and thus concrete in nature; conversely, take a physical map of surficial geomorphology and reduce it to small scale, and it will “become abstract” (Eckert 1907, 545; 1908, 346). Eckert effectively collapsed a continuum of data abstraction (concrete ⟷ abstract) onto the continuum of map scale (large scale ⟷ small scale):
As a general rule, I find continuums to hide misguided thinking, and this one is no different. All continuums are attempts to summarize phenomena by their form without regard to the processes that produce them. In this cartographic continuum, there is a great need to uncouple data abstraction from map scale.
However, both kinds of data manipulation remain central to the common understanding of “cartographic generalization” (e.g., Darkes 2017, 292–95), although they are, strictly speaking, distinct (Dahlberg 1984, 149). Their conceptual equivalency has led to much confusion. By and large, any map that is clearly and unambiguously concerned with locations is a “general” or “reference” map, while any map that shows a particular theme or subject (or attribute or variable in GIS terminology: Slocum et al. 2009, 1–2) is a “thematic” map. At the same time, smaller-scale maps are generally designed for specific purposes; they are intended to communicate a message of some sort, as emphasized by academic cartographers’ many models of “cartographic communication.” While concrete topographical maps are made to be generally useful to a wide array of potential users, smaller-scale maps are intended for use by particular groups of users, whether grade-school children, college students, government officials, road travelers, etc. Such maps are necessarily selective in their content, and they emphasize particular themes or categories of abstracted data. In this respect, such “special purpose,” “applied,” limited purpose,” “single-topic,” or “statistical” maps are also often considered to be “thematic maps” (Petchenik 1979, 5).
By these lights, anything that is not definitively a “reference” map must be a “thematic map.” As two map scholars recently stated:
Unlike general reference maps, which provide an overview of various phenomena pertaining to a region and are often created by large mapping agencies, thematic maps focus on the distribution of social or physical phenomena at relatively small scales and are typically created by a single individual or a small team of researchers. …Other terms that have been used for thematic map include distribution map, statistical map, and special-purpose map.
Any map with an overt purpose, any map with a message, any map that has “a theme,” and any small-scale map that is not about simply locating places on the earth’s surface is therefore a “thematic map.” The same commentators noted that while they specifically focused on only certain kinds of “thematic map,” the category also encompassed several other kinds of map: “relatively realistic representations of the landscape such as bird’s-eye views, panoramas, or virtual environments…. Similarly excluded are pictorial treatments like the superb physiographic diagrams of Erwin Raisz” (Slocum and Kessler 2015, 1500–1, citing Slocum et al. 2009, 371–88, 460–77).
Another recent commentator was evidently surprised that Max Eckert had not considered marine charts, i.e., maps made for the specific needs of mariners, to be “thematic maps” in the same way that the commentator and others understand them today (Pápay 2017, 20). Road maps are often treated as “thematic maps,” as are any other kind of way-finding maps. By extension, a cadastral map, showing the boundaries of parcels of land for tax administration, is a “thematic map.”
Given that four or so decades of the sociocultural critique of maps and mapping have made it clear that no maps are made without a purpose and without some kind of “theme”—even the most “scientific” and general-purpose reference maps produced by government agencies such as the U.S. Geological Survey or the U.K.’s Ordnance Survey—then all maps must be “thematic maps.” Without a clear definition, whatever conceptual value there might be for academics to use the conception of “thematic map” is utterly lost.
But far from suggesting that this continuum of map types should perhaps be discarded, map scholars have generally sustained it by placing it in parallel with an historical narrative. The continuum of ever-increasing degrees of abstraction, from “reference” maps through “special-purpose” maps to “thematic” maps, is replicated in the apparent historical development first of reference maps, then of special-purpose maps, and finally of “thematic” maps; thematic maps then became the core of modern academic cartography. Henry Castner (1980) argued, for example, that eighteenth-century Russian forestry maps in Russia were the precursor to thematic maps (see also MacEachren 1979; Robinson 1982; Slocum et al. 2009, 20–33). At the same time, a great deal of emphasis has been placed on the development of particular techniques of data visualization—the isoline, the graduated circle, choropleth shading, the flow line, etc.—as strictly generic strategies divorced from subject matter (e.g., Wood 1994; Friendly 2008; Slocum and Kessler 2015).
The situation is such—“thematic mapping” is so central to the discipline yet is simultaneously so undertheorized—that map scholars have become habituated to just waving away the terminological issues and ignoring the deeper conceptual problems. Consider one recent statement:
There is no sharp line between the two types (Petchenik 1979) insofar as thematic maps often include basic information typically found on general reference maps. (Slocum and Kessler 2015, 1500)
What surprised me when I read this statement is that, far from demonstrating that there is no sharp line between reference and thematic maps, Barbara Petchenik (1979, 5) in fact argued for “a fundamental (and hierarchical) reference/thematic distinction” (emphasis added).
But then, Petchenik made her argument from a perspective that emphasized how map readers understand maps rather than how maps are made (see also Petchenik 1975). Her argument was that thematic maps are those maps that permit readers to interrogate them in ways that are quite distinct from reference maps. The former permit intellectual conclusions “about space,” the latter only permit knowledge about “experience in space” (Petchenik 1979, 5, original emphasis). While Petchenik thought it conceivable that one map might be read in either way, depending on the reader, she nonetheless concluded that
It seems reasonable to think that useful probabilistic statements about the potential of any one map for primarily reference (in-place) or thematic (about-space) purposes can be made. (Petchenik 1979, 11)
Petchenik could see that there is a distinction between reference and thematic maps, even if could not suggest how to define the necessary “probabilistic statements.”
a processual approach to “analytic” mapping
A processual approach provides a mechanism for making precisely the “probabilistic statements” suggested by Petchenik. It also discards the continuum and all its confusions and it requires use to ditch the term “thematic map.”
From a processual approach we can discern a series of major modes of mapping, which is to say large patterns in the ways in which maps are produced, circulated, and consumed. Each mode embraces more specific kinds of mapping. Geographical mapping, for example, is the mode of mapping the earth and its regions, generally within a framework of cosmographical coordinates (meridians of longitude and parallels of latitude). It is by no means a monolithic whole and there are many different kinds of geographical mapping. An initial statement of a processual approach, for example, noted that the early mapping of New England has not a single group of regional maps, but at least three kinds: atlas maps; maps in celebratory books; and wall maps. Each kind manifested a different pattern of production, circulation, and consumption. (For more, see Edney 2017).
From this perspective, we can see that “special-purpose” maps are part and parcel of the primary modes. Marine mapping is its own mode. Road and other transportation maps used by the public to get around are specialized forms of geographical maps (see Akerman and Nekola 2016, a wonderful website). More detailed maps, such as the layout of railroad yards or the construction of roads, are part of the modes of place and engineering mapping. (Modes are defined by patterns of circulation, not by the subject matter depicted.) The histories of such mapping need to be told in the context of the parent modes.
From this perspective, we can identify a separate and distinct mode of “thematic mapping,” which is to say, in Petchenik’s terms, mapping “about-space.” This is how the topic has been treated in volumes 4, 5, and 6 of The History of Cartography. Unlike the presumptions embedded in the Eckert-derived continuum, this mode is not limited to small-scale maps and includes medium- and large-scale mapping, too. What these mappings all have in common is the intent to analyze or explain spatial variation and distribution, and to communicate the results. There is no continuum; there are only independent but interlocking modes. (Think of the rings of the Olympic flag as an analogy.)
But “thematic mapping” comes with all of the baggage and confusions laid out above. It is no longer useful and must be discarded, along with the continuum that sustains the flawed concept. My preference is to label the mode that of “analytic” mapping. [n7] It is mapping that is specifically analytical in nature, that might intersect with other modes, as when modern atlases contain both geographical and analytic maps, but is otherwise marked by distinct patterns of circulation and consumption among natural and social scientists.
Analytic mapping does not have to be quantitative. For example, Levi Yaggy included a phenomenal image in his Yaggy’s Geographical Study (1887) that very much summarizes the later nineteenth-century arguments that racial diversity and degrees of civilization were determined by the Aristotelian climatic zones:
At the same time, Susan Schulten (2012) traced the development of analytic mapping in the nineteenth-century U.S., a process that entailed both statistical mapping and historical mapping. Yes, making maps of the past is a form of analytic mapping. In this respect, what are often called “historical maps” should be called analytic maps (and thereby we can avoid the semantic confusion between “historical map” as an early map or a map made of the past, a point I know I shall write more about in future).
The history of analytic mapping can thus be written without imposing ahistorical concepts on the empirical record. We can, in particular, that for much of the nineteenth and twentieth century, there was not a strong division between the mapping of the natural and the human worlds. Yaggy’s map, shown above, exemplifies the interconnection of physical and social themes, as does the fact that Eckert (1921–25, vol. 2, part 4) grouped the human world in with the rest of the botanical and zoological “organic world.”
What is needed is a concerted history and reframing of analytic mapping, one that explores the rise of a distinct way of conceptualizing the world without reference to the disciplinary desires of academic cartography and that understands analytic mapping as a core element of the modern social and natural sciences (and even, perhaps, humanities: see Moretti 2005).
[update 19 Jan 2018]
A friend emailed me yesterday after reading this blog with the complaint that I was simply renaming "thematic maps" and specifically restricting them to one end of the continuum. All maps, they wrote, are intended to present and understand the world in some way, so that all maps are analytic. And a trained map reader can analyze any map to draw a conclusion about the nature of the world. Why, then, my friend asked, should I continue to identify a "a coherent class of [such] maps"?
Well, I'm not. I don't recognize any coherent class of maps, whether reference (whatever that is) or thematic, marine or geographical, urban or topographical. What I do recognize is that there are broadly coherent modes of mapping processes, in which people produce, circulate, and consume knowledge about the spatial complexity of the world in broadly similar ways. Within a mode there is a wide variety of map forms — graphic, verbal, physical, gestural, connected by inscriptive and incorporative practices — but all are connected by common approach to the world. Modes are comprised of threads of discourse, that can be readily studied, but even they are heuristic in nature. The only empirically grounded formation is the precise spatial discourse whose participants and processes are well identified.
in this respect, what I do see is that there a large number of precise spatial discourses in which people in a variety of academic and governmental institutions (although not necessarily so) actively engage in the investigative analysis of phenomena as they vary over space, and they present their results in some form that we take to be a map. Such discourses intertwine in threads of discourse. There's such a thread among epidemiologists who are interested in the mapping of disease, although the precise constituent discourses might vary by the disease(s) being studied, the attempt to relate the disease to environmental or genetic factors, etc. It is all a self-contained group of producers and consumers who circulate their "analytic maps" among themselves. It is an obviously different group of producers and consumers interested in spatial issues concerning bedrock geology. And so on.
As I write, some of my own doubts are crystalizing. I have said that the idea of mapping modes and their constituent threads of spatial discourses are heuristic, except for the well delimited circuits that define precise discourses. The latter have empirical certainty, but are very hard to investigate. The threads and modes are ways to come to terms with major differences in mapping processes when such empirical certainty is hard to come by. So, as a map historian, it seems that we can cut the situation in one of two ways:
1) presume that all these various analytical discursive threads are all closer to each other than they are to other discursive threads, so that it makes sense to think of analytical mapping as one mapping mode [with the constant caveat that no mode is ever monolithic], or
2) presume that each analytical thread is more properly connected to threads in other modes, within which they should be folded for the purposes of map studies, rather than grouped together as a separate mode.
I think my friend would argue (2), but I am still committed to (1). The threads of overtly analytical mapping have so much in common in terms of their circulation/networking that I think it meaningful to identify a mode of analytic mapping. Clearly, there needs to be some careful analyses of analytical spatial discourses and how they relate to others, keeping in mind that there is the distinct possibility that they don't interrelate well.
My apologies if these comments are cryptic ... it's the job of this blog to let me try and work out the underlying points! So please stay tuned!
[comments on this blog are currently disabled (I don’t have the time); feel free to pose questions via the contact page.]
[n1] I am thoroughly indebted to Dr. Jana Moser of the Leibniz-Institut für Länderkunde (IfL), in Leipzig, for sending me a high-quality scan of the atlas’s preface and table of contents.
[n2] JSTOR also threw up a metaphorical use of carte thématique from 1949. It appears in an essay concerning the psychology of memory and might well be dismissed as a passing poetic remark, but it follows other metaphorical references to “geological methods” for making “psychological maps” so the author might have been drawing on cartographic practice (Ruyer 1949, 75).
[n3] The same emphases are evident in Charles Deetz’s (1936) manual of cartographic design. I am struck by the manner in which this book languishes in obscurity when it was actually the first cartography manual produced in the U.S. Raisz’s General Cartography (1938) has been privileged by modern commentators because it dealt with thematic maps (see Edney 2014, 87).
[n4] The novelty of the concept of “abstract maps” is perhaps indicated by the error of the translator, not caught by the journal editor, of using “concrete” when “abstract” was clearly intended in the key passage (Eckert 1908, 346).
[n5] The pre-war necessary integration of cartography within geography continued to be asserted by post-war Soviet scholars. In this regard, Wolter (1975, 7n9) usefully contrasted Salitchev’s (1973) insistence that cartography required a geographical understanding of the phenomena being mapped to Morrison’s (1974) argument that the science of cartography rests on thematic mapping.
[n6] Robinson’s label of “speciality” maps perhaps stemmed from Erwin Raisz’s General Cartography (1938). This text is notable as the vehicle in which the Hungarian-trained Raisz introduced Eckert’s ideas into the U.S. (Wood 2010, 122).
[n7] I must thank Max Edelson for guiding me to accept “analytic” as an appropriate term for this mode of mapping.
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